I was involved with this engagement project at KPCC from beginning to end. The radio station was doing a series on the housing crisis in Southern California, and the editors wanted to include a callout on social media and on the radio to get stories from our audience. Here are some of the tasks I did:
- Brainstormed different questions for the callout
- Wrote the language for radio and social media:
What was your first place in LA like? We want to know when, what neighborhood, and how much you paid in rent. Tweet us with #MyFirstRent pic.twitter.com/IXkok36a4b
— 89.3 KPCC (@KPCC) August 29, 2017
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- Scripted and published a compelling Instagram story to solicit submission
- Retweeted responses on Twitter
- Compiled responses for a web round-up
- Created an Instagram story comparing some the median rent amount in some of the responses from decades ago and the median rent in those neighborhoods now. Watch it here: 09.01.17 My First Rent